DuckDuckGo does not track users or allow third-party tracking of users around the web, and therefore does not produce filtered search results based on individual users’ patterns of online behavior.

A notable 7% of respondents in The Drum’s YouGov poll most commonly use DuckDuckGo, which has built an infrastructure and a brand around the promise that it protects users’ privacy. There is a small but growing minority of users who, wary of Google’s spotty privacy past, are looking elsewhere. Though Google has made headway – and headlines – in the last few years on its increasingly stringent privacy stance (most notably in the deprecation of third-party cookies on Chrome and the company’s various Privacy Sandbox endeavors), it has been slapped with lawsuit after lawsuit alleging that it is better on paper than in practice when it comes to user data privacy. 78% of respondents said they most frequently search on Google 6% said they use Bing and 4% prefer Yahoo. Users still opt for Google over privacy-centric search enginesĭespite their interest in personal data protection, most users still rely on the big kid on the block: Google. An additional 21% believe they should have a fair amount of responsibility.ġ1% said that search engines should have none or not much responsibility for protecting user data. Results reveal that 65% of respondents believe search engines should bear a great deal of responsibility for protecting individual users’ personal information. Consumers believe that search engines have a responsibility to protect their data Only 7% of respondents said it was not very important or not important at all. In the poll, 91% of all respondents said that it is either very important or somewhat important to them that, when using a search engine, their personal information only be shared with other parties with their express consent. Consumers care about search engines collecting and sharing their data Here are the top takeaways from the survey, which was conducted among more than 1,000 US internet users: 1.

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